How to Choose a Performance Marketing Agency in Delhi (A Practical Checklist)

Choosing a performance marketing agency in Delhi is easy to get wrong. Most pitches sound identical: "ROAS", "scale", "data-driven". Here is a checklist that cuts through the noise.

1. Do they talk about revenue or just clicks?

A good agency starts the conversation with your margins, AOV and revenue targets, not impressions or CPC. If the first slide is about "reach", keep asking questions.

2. Can they show real dashboards?

Ask to see anonymised store or CRM dashboards, not designed mock-ups. Real numbers include bad weeks too. Be wary of case studies without a time period or a source.

3. Who actually runs your account?

Find out whether the person pitching you also runs the strategy. Founder-led agencies tend to give you direct access to decision-makers.

4. How do they track results?

Look for clean tracking: Conversions API, server-side events, UTM discipline and a single source of truth for revenue. Without it, every platform claims credit for the same sale.

5. What do they optimise for?

For e-commerce it should be profit-aware metrics like MER and contribution margin, not only platform ROAS. For lead generation it should be qualified leads, appointments and sales, not cheap leads.

6. Do they fix what happens after the click?

Ad performance is capped by your landing page, product page and checkout. A strong agency also tests pages, offers, bundles and creatives.

7. How transparent is the commercial model?

Ask about contract length, ad-account ownership (the account should be yours), reporting cadence and exit terms.

Red flags

Guaranteed results or fixed ROAS promises
No access to your own ad accounts
Vague answers about tracking
Long lock-in contracts before any proof

Next step

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