Legal

Privacy Policy

Effective date: 13 November 2026

This Privacy Policy explains how Scaletheory (“Scaletheory”, “we”, “us”), based in New Delhi, India, collects, uses, shares and protects personal data when you visit https://www.marketingwithsaurav.com (the “Website”), use our free website audit tool, or contact us. We process personal data in line with the Digital Personal Data Protection Act, 2023 (India), the Information Technology Act, 2000 and the rules made under it.

1. Who is responsible for your data

Scaletheory is the data fiduciary for personal data collected through this Website. You can reach us at sauravkumarsk2106@gmail.com or by post at New Delhi, India.

2. What we collect

  • Details you give us: name, phone/WhatsApp number, work email, company, website, industry, budget range and any message you submit through our consultation form.
  • Website audit data: the website address you enter into the audit tool, and the technical results of the audit. We do not collect passwords or private data from the site you test.
  • Technical and usage data: IP address, browser and device type, pages visited, referring page, and campaign parameters (UTM, gclid, fbclid) so that we can understand which marketing channels brought you here.
  • Live visitor counter: a random, anonymous session identifier stored in your browser session so that we can show how many people are on the site now. It does not identify you.
  • Cookies and similar technologies: see section 7.

3. Why we use your data

  • To respond to your enquiry, book calls and prepare proposals.
  • To deliver and improve the website audit.
  • To measure and improve our website and advertising performance.
  • To keep the Website secure and prevent spam or abuse.
  • To comply with legal obligations.

We rely on your consent (for example, when you submit a form or accept analytics cookies) and on legitimate uses permitted by law. You may withdraw consent at any time by writing to us.

4. Who we share data with

We do not sell your personal data. We share it only with service providers who help us run the Website and our business, under appropriate safeguards:

  • Hosting and email providers.
  • Analytics and advertising platforms such as Google Analytics / Tag Manager and Meta (Pixel), where enabled.
  • Google PageSpeed Insights, which receives the website address you test.
  • Our CRM and spreadsheet tools used to store and follow up enquiries.
  • Professional advisers, and government or law-enforcement authorities when required by law.

5. Retention

We keep enquiry data for as long as needed to respond to you and manage the business relationship, and for a reasonable period afterwards for records and legal compliance. Audit results and server logs are kept for a limited period and then deleted or anonymised.

6. Your rights

Under the DPDP Act, 2023 you may ask us to: access a summary of the personal data we hold about you; correct or update inaccurate data; erase data that is no longer needed; withdraw consent; and nominate another person to exercise your rights if you are unable to. You can also raise a grievance with us, and if it is not resolved you may approach the Data Protection Board of India.

To exercise any right, email sauravkumarsk2106@gmail.com with the subject “Privacy request”. We may need to verify your identity before acting.

7. Cookies

We use essential cookies (for example, to keep the admin area secure and to remember your light/dark theme choice in your browser) and, if enabled by us, analytics and advertising cookies/pixels that help us understand performance and measure ad campaigns. You can block or delete cookies in your browser settings; some features may then not work as intended.

8. Security

We use reasonable security practices, including HTTPS, access controls and input validation. No online system is completely secure, so we cannot guarantee absolute security. If a personal data breach occurs we will notify affected people and the authorities as required by law.

9. Children

Our services are for businesses and are not directed at children under 18. We do not knowingly collect children’s personal data.

10. Transfers outside India

Some providers (such as Google and Meta) may process data on servers outside India. We use providers that apply appropriate safeguards and we transfer data only where permitted by Indian law.

Our Website may link to client or partner websites. We are not responsible for their privacy practices; please read their policies.

12. Changes to this policy

We may update this policy from time to time. The “Effective date” above shows the latest version. Material changes will be highlighted on this page.

13. Contact and grievance officer

Grievance Officer: Saurav Yadav, Scaletheory, New Delhi, India. Email: sauravkumarsk2106@gmail.com. We aim to acknowledge complaints within 48 hours and resolve them within 30 days.